Last updated:
This Privacy Policy is drafted in accordance with the Swiss Federal Act on Data Protection (nLPD, RS 235.1) and, where applicable, the EU General Data Protection Regulation (GDPR – Regulation (EU) 2016/679).
Personal data are processed in accordance with the principles of lawfulness, transparency, data minimization, and proportionality (Art. 6 nLPD).
No DPO has been appointed, as ASKO SA employs fewer than 250 people and does not carry out large-scale systematic monitoring (Art. 37 GDPR; Art. 10 nLPD).
ASKO SA reserves the right to appoint a DPO in the future if the scope or nature of the processing activities makes it necessary.
A DPIA is not required for third-party analytical tools, as no internal large-scale systematic monitoring is carried out (Art. 35 GDPR).
Nevertheless, ASKO SA performs periodic privacy risk assessments to ensure that technical and organizational measures remain adequate to the processing context.
Data deletion is carried out securely and irreversibly, both on digital and physical media. Retention periods may be extended to meet legal, accounting, or judicial obligations.
Deletion and portability rights are fulfilled upon request, with delivery in a common format.
Administrative fees: up to CHF 300 for disproportionately burdensome requests (Art. 19 OPDa).
These cookies are essential for the website to function and cannot be disabled:
Legal basis: Legitimate interest for technical functionality (Art. 6(1)(f) GDPR; Art. 14(1)(f) nLPD).
These cookies improve your experience but require your consent:
Legal basis: Explicit consent (Art. 6(1)(a) GDPR; Art. 14(2)(a) nLPD).
Used for anonymous website analytics:
Data collected through these tools are anonymized before statistical processing and cannot directly identify individual users.
Legal basis: Explicit consent (Art. 6(1)(a) GDPR; Art. 14(2)(a) nLPD).
Used for personalized advertising and remarketing:
Legal basis: Explicit consent (Art. 6(1)(a) GDPR; Art. 14(2)(a) nLPD).
The cookie banner appears on the first visit and is renewed:
You can manage consent through three options:
Prior blocking: No tracking or marketing cookies are set before you give explicit consent. Scripts from Google Analytics, Google Tag Manager, Microsoft Clarity, and DoubleClick are blocked until consent is granted.
You can withdraw consent at any time by:
Effect of withdrawal: When you revoke consent:
Google LLC acts as an independent data controller. Data transfers comply with:
Google's privacy terms: policies.google.com/privacy
Opt-out: tools.google.com/dlpage/gaoptout
Google DoubleClick (part of Google Ads) sets cookies for advertising purposes, including:
Google acts as independent data controller. You can manage ad personalization: adssettings.google.com
Microsoft Corporation acts as an independent data controller. Clarity complies with:
ASKO SA has no access to individual user recordings. Microsoft's privacy terms: privacy.microsoft.com
| Cookie Name | Type | Duration | Provider |
|---|---|---|---|
| UserUUID | Necessary | 12 months | ASKO SA |
| consent | Necessary | 12 months | ASKO SA |
| test_cookie | Marketing | 15 minutes | Google DoubleClick |
| _ga, _gid | Statistical | 2 years / 24 hours | Google Analytics |
| CLID, MR, SM | Statistical | 1 year / 7 days / Session | Microsoft Clarity |
| IDE, DSID | Marketing | 13 months | Google DoubleClick |
You can configure your browser to refuse cookies:
Note: Blocking all cookies may affect website functionality.
For detailed information about each cookie, including purposes and third-party providers, please refer to our Cookie Statement accessible from every page via the cookie icon.
The complete list of cookies is also displayed in the cookie banner under the "Details" tab.
Trading Providers receive only the data necessary for order execution, which are then immediately deleted.
Aside from analytical services (Google Analytics 4 and Microsoft Clarity), ASKO SA does not use any sub-processors.
All service providers are selected to ensure appropriate security and confidentiality standards in accordance with Art. 8 nLPD.
No personal data is sold, traded, or shared for marketing purposes.
Requests for access, rectification, erasure, restriction, objection, portability, and withdrawal of consent are handled:
Users also have the right to contact the Federal Data Protection and Information Commissioner (FDPIC) in Switzerland for complaints regarding data processing.
Material changes will be communicated via e-mail.
Non-material changes will update the “Last updated” date at the top of this page.
Continued use of the services after an updated version is published constitutes acceptance of the new policy.
Requests to exercise data rights must include a unique identifier (such as the registered e-mail address) to verify the requester’s identity.
We use necessary cookies to make our site work. We also use optional cookies to understand how visitors use our site and to improve it.
You can choose to accept only necessary cookies or customize your preferences.
Clicking the “X” at the top right will apply the same choice
as “Only necessary”.
Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to protected areas of the site.
Necessary cookies
Indicates whether the user has consented to the use of necessary cookies.
Maximum storage duration: 1 Year | Type:Necessary cookiesUsed to prevent CSRF attacks and protect user data.
Maximum storage duration: Session | Type: Necessary cookiesUsed to manage authentication information and the user's session.
Maximum storage duration: 1 Year | Type: Necessary cookiesUsed to store user's language preferences.
Maximum storage duration: 1 Year | Type: Necessary cookiesSecurity cookie set by Google to authenticate users and prevent fraudulent use of login credentials.
Ensures you stay connected to your Google accounts across various services.
Maximum storage duration: 2 Years | Type: Necessary cookiesUsed to verify your Google account and ensure that requests in sessions come from you.
Maximum storage duration: 6 Months | Type: Necessary cookiesSecurity cookie used by Google to authenticate users and prevent fraudulent use of login credentials, protecting user data.
Maximum storage duration: 2 Years | Type: Necessary cookiesThis cookie prevents the browser from sending the cookie along with cross-site requests, helping to mitigate the risk of cross-origin information leakage.
Maximum storage duration: 6 Months | Type: Necessary cookiesImportant for Google's security and to ensure that Google can authenticate the account and block fraudulent access attempts.
Maximum storage duration: 2 Years | Type: Necessary cookiesSecurity cookie to protect user data from unauthorized access.
Maximum storage duration: 1 Year | Type: Necessary cookiesCrucial cookies to ensure that you remain securely logged into your Google accounts while accessing various Google services.
Maximum storage duration: 2 Years | Type: Necessary cookies
Functional cookies allow the website to provide enhanced functionality and personalization. They may be set by the website owner or by third parties whose services have been added to the pages.
Functional Cookies
Used by Google to store session information and enhance the user's experience on Google services.
Used by Google to improve user navigation by remembering preferences and information, such as preferred language.
Maximum storage duration: 6 Months | Type: Functional CookiesRemembers which accounts have been used to log into Google services on the device.
Maximum storage duration: 1 Year | Type: Functional CookiesUsed by Google to store user preferences and information when viewing pages with Google maps.
Maximum storage duration: 2 Years | Type: Functional CookiesUsed by Google to store user preferences while viewing pages that incorporate Google services.
Maximum storage duration: 2 Years | Type: Functional CookiesUsed by Google to remember user preferences, such as preferred language, to provide a more personalized experience.
Maximum storage duration: 6 Months | Type: Functional CookiesUsed by Google to collect information about visitors for videos hosted on YouTube or maps integrated with Google Maps.
Maximum storage duration: 2 Years | Type: Functional CookiesUsed by Google to store user preferences and information when pages containing maps or Google services are viewed.
Maximum storage duration: 2 Years | Type: Functional Cookies
Statistical cookies help website owners understand how visitors interact with the site by collecting and transmitting information anonymously.
Statistical Cookies
Unique identifier used to track user interactions and maintain unique sessions.
Microsoft cookie that collects data on user interactions to improve services.
Maximum storage duration: 7 days | Type: Statistical CookiesUsed by the Microsoft Clarity analytics suite to maintain the user's session.
Maximum storage duration: Session | Type: Statistical Cookies
Marketing cookies are used to track visitors on websites. The intent is to display relevant and engaging ads for the individual user.
Marketing Cookies
Used by Google to link your activity across devices if you have logged in with the same Google account.
Used by Microsoft Advertising to check the anonymity of data sent by tracking cookies.
Maximum storage duration: 10 minutes | Type: Marketing CookiesMicrosoft cookie used to track user interactions across Microsoft domains.
Maximum storage duration: 13 Months | Type: Marketing CookiesGoogle cookies designed to build a profile of your preferences and show you relevant ads on other sites, protecting the Google account.
Maximum storage duration: 2 Years | Type: Marketing CookiesUsed by Google to identify and track visitors across various websites to display personalized advertising.
Maximum storage duration: 2 Years | Type: Marketing CookiesUsed by Google to personalize ads on Google properties, like Google Search.
Maximum storage duration: 1 Month | Type: Marketing CookiesUsed by Google to deliver more relevant ads and protect the security of your preferences and Google account information.
Maximum storage duration: 2 Years | Type: Marketing CookiesThis website uses cookies and similar technologies to ensure its proper functioning and, with your consent, to measure usage, improve performance, and provide personalized content or advertisements. The legal basis for the use of necessary cookies is the legitimate interest of the data controller (Art. 6(1)(f) GDPR), while functional, statistical, and marketing cookies are used only upon your explicit consent (Art. 6(1)(a) GDPR).
Cookies are small text files stored on your device to make the website work efficiently and improve your experience. Some cookies are placed directly by us, while others come from third-party services integrated into our pages.
Your cookie preferences are stored locally in a cookie named consent, valid for 12 months, and pseudonymously
on our systems using a technical identifier (UserUUID), which does not allow direct identification of the user.
You may change or withdraw your consent at any time via the cookie settings button visible at the bottom left of the site
or through the link in this section.
Some cookies are provided by third-party services (e.g., Google, Microsoft). These third parties act as independent controllers or processors under their own privacy policies.
You can withdraw or modify your consent at any time, delete cookies through your browser settings, and exercise your rights under Articles 15–22 GDPR (access, rectification, deletion, limitation, opposition, portability) by contacting us via the details provided in the Privacy Policy.
This Cookie Policy is aligned with Regulation (EU) 2016/679 (GDPR) and the ePrivacy Directive.